Business Monica Sommacampagna

The Conegliano Valdobbiadene hills are a UNESCO World Heritage Site

The Conegliano Valdobbiadene hills are a UNESCO World Heritage Site

Conegliano and Valdobbiadene’s Prosecco DOCG hills, in the Treviso area, are the 55th Italian World Heritage Site and the tenth site in the world registered as a cultural landscape on a par with Champagne, Burgundy and, in Italy, Langhe Roero and Monferrato.

The announcement made on 7th July crowns a complex procedure that has lasted ten years. The acknowledgment will mean even more commitment to preserving and maintaining environmental assets: a management plan has been developed by public and private institutions for a controlled development of tourism in the territory. They also continue to work on sustainability: “Since 2019 we have banned the use of glyphosate weedkillers” explains Innocente Nardi, president of the Conegliano Valdobbiadene Prosecco DOCG Consortium. This has made it the largest homogeneous area in Europe to ban this harmful chemical substance.

Innocente Nardi, President of the Consortium of Conegliano Valdobbiadene

The future of Prosecco’s World Heritage Site

As for Conegliano Valdobbiadene Superiore DOCG, will there be a drop in prices? “The consumer ought to know that today only 16 out of 100 bottles of Prosecco come from the Conegliano Valdobbiadene Superiore DOCG territory”, Nardi points out. “We have chosen to go down the path of quality rather than quantity. Quality will certainly be higher, inasmuch as the DOCG is the apex of sparkling wine, the market will set the price.”

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