Business Italian Wine Chronicle

A stop to new Valpolicella, Pinot Grigio, Barolo and Lugana vineyards

A stop to new Valpolicella, Pinot Grigio, Barolo and Lugana vineyards

The protection consortia of Barolo, Lugana, Pinot Grigio delle Venezie and Valpolicella have capped registrations of new appellation vineyards for the next three years. The aim is to control the growth of extremely popular DOCs and DOCGs to protect the prestige and value of the product.

In 10 years, the vineyard surface area in Valpolicella has grown by 30%, with an increase in production of almost 40%, while Lugana has quadrupled since 2000, reaching nearly 2,500 hectares (up 60% in the last four years).

 

 

The same sharp rise (up 60% in five years) has also been observed for Pinot Grigio delle Venezie vineyards, while Barolo has focused on carefully managing the increase in stockpiles while stemming the numerous requests for new registrations at the same time.

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