
A temple for Masseto. The new cellar

The most expensive Italian wine in the world opens its cellar designed by the ZitoMori Architectural firm in Milan. Deep down under the eponymous vineyard, near Bolgheri, the Masseto new cellar covers 2500 m2. All the vintages produced since 1986 are laid down here.
Masseto has found its home. The most expensive Italian wine in the world (sold online for over 6-700 euros a bottle and over 1000 euros at international auctions), controlled by the Frescobaldi family, comes from the eponymous hill on the Tuscan coast near Bolgheri. The new cellar has been dug out of the ancient blue clay, which typifies the Masseto vineyard. It covers 2500 m2 deep down and on different levels. On the surface, only the low profile of the area where the grapes arrive and the old premises of the estate emerge.
Like an ancient temple
Everything has been studied in perfect symbiosis with the surrounding environment. In the interred building, reminiscent of an ancient temple, the technological impact is reduced to a minimum. “Here there is nothing more or less than is necessary,” says Axel Heinz, director of Masseto, which is in line with their winemaking style.
The heart of Masseto new cellar
The architectural framework is made of in-situ concrete. Inside, clean lines of glass and steel predominate, balanced by long rows of oak barrels. Right in the heart of the building is the historic cellar: the Masseto vault, where the bottles of every vintage since 1986 are preserved in individual steel “cradles”, behind a stone wall.
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