Expo Milano 2015: the Italian Wine Pavilion
On 28th June the Minister for Agriculture, Maurizio Martina, lifted the veil on the project for Italian wine at the Universal Exposition of Milan 2015, a pavilion that has been the topic of conversation for months but shrouded in mystery. According to the architect Italo Rota’s design revealed to journalists yesterday, there will be two floors: on the ground floor, a thrilling encounter with wine, its relationship with the human senses, its charms; on the first floor, the “Wine Library”, with the chance to buy products online, a wine bar for tastings and an area dedicated to seminars and master classes.
“The wine sector”, Minister Martina said, “is the key to understanding the country: it contains a perfect mix of the possibilities of Italy, its past and future, history of art, innovation, beauty, safeguard, the concept of territory and its level of development.”
The founding concept of the pavilion
Is an attempt to “put ourselves in the shoes of a visitor approaching the wine culture for the first time: the structure of the pavilion has been devised precisely for those millions of people coming from countries where a shared wine culture does not exist,” explained Giovanni Mantovani, director general of Veronafiere, the main partner of the project.
“Italy will be exhibiting a priceless heritage of vineyards, territories and peoples. Nobody”, Riccardo Cotarella (the head of the Scientific Committee that collaborated on the design of the pavilion) explained, “can boast 700,000 hectares of vineyards and 700,000 winegrowers working in the sector”.