News Alessandro Torcoli

Italian wine pavilion presented by Vinitaly

Italian wine pavilion presented by Vinitaly

In second place, among items of news causing outrage in this period, is the presentation of the Italian wine pavilion at the Expo (the Universal Exhibition that will be held in Milan from May to October 2015), entrusted to Vinitaly, the main national wine fair organisers. The object of the controversy are the prices demanded to display a bottle in one of the dispensers in the tasting area on the first floor of this pavilion.

To promote one of your products for three months in this “wine library” the organizers are asking for 3 thousand euros (plus 72 bottles).

The ground floor of the pavilion will be dedicated to the “emotional” communication of wine, complete with touch screen, designed by the architect Italo Rota.

 

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