Patrizio Cencioni president of Brunello di Montalcino
Patrizio Cencioni is the new president of the Brunello di Montalcino Consortium. He will hold this position for the next three years. He was elected yesterday afternoon by the board of directors, which also went on to elect the three vice presidents Tommaso Cortonesi, Andrea Machetti and Riccardo Talenti. Patrizio Cencioni, who has taken over from Fabrizio Bindocci, has returned to the presidency, as he had already headed the Brunello consortium from 2008-2010.
Who is Patrizio Cencioni
Cencioni is from Montalcino and has just had his 60th birthday. He owns the Capanna winery, one of the founders of the Consortium in April 1967, which will play a key role in the 50-year anniversary next year. “I accepted this re-election with a sense of responsibility and belonging to the Consortium,” he explained on the phone. “It is certainly a prestigious commitment and I will try to do my best. First of all, it is necessary to carry on with the activities that have already been started, particularly the mapping of the territory, the new offices and the foundation, but above all we must strive to make the international market grow.”
The strength of the territory is central
“It will be important,” continues the new president, “to monitor the markets in order to increase our presence and to strengthen them. United States, Canada and Asia are our priorities. Unfortunately we are debating whether to abandon the South American markets, because so far they have not delivered the expected results. Too many taxes and too high a mark-up. On the shelf a European wine costs 8-10 times the starting price.” For Patrizio Cencioni, however, at the basis of his renewed position is the role of driving the Consortium to further develop the Montalcino economy. “There will only be a winning Brunello with a strong territory,” he explains.