The Santa Caterina Estate: an “auteur” Freisa and lots of elegance

Wine Stories 13 July 2016 Italian Wine Chronicle

The Santa Caterina Estate: an “auteur” Freisa and lots of elegance

The Santa Caterina Estate, a dynamic winery in Grazzano Badoglio (Asti) committed to rediscovering native Piedmont grapes, such as Grignolino and Freisa, presented its completely new look wines at the Vinitaly Fair in Verona.

The restyling labels and logo of Santa Caterina Estate

The line of labels has been redesigned and made more uniform in order to better express the elegance and sobriety that distinguish the winery’s style. “We have decided to go down the road of higher visibility, without abandoning the way we present ourselves, avoiding excess and ostentation,” explains Giulia Alleva, the manager of the winery and owner, together with her father Guido Carlo. “The new labels were designed paying attention to the ecological sustainability of the materials and created with very delicate graphic operations, with a small underlining of the letters. We wanted to make our logo of a winged unicorn stand out, to distinguish our wines also with refer
ences to colours and type of bottle.”

Vintage’s personality and the importance of communications material

The vintages that underwent this restyling are the 2013, 2012 and 2011. The new editions of Salidoro, Monferrato DOC from Chardonnay and Sauvignon blanc grapes and Arlandino, a characteristic Grignolino d’Asti DOC, will be labelled 2013. The VignaLina, Barbera d’Asti SuperioreDOCG, with its great personality, will be presented with the 2012 vintage, while the Barbera d’Asti Superiore DOCG Setecàpita and the “auteur” Freisa, Sorì di Giul, will make their debut with the 2011 vintage. Also the website appears to have been completely revolutionised, with the graphics playing with three different elements: the images, which do justice to the beauty of the place and the charm of the landscape of Monferrato (UNESCO heritage site); the texts, which tell of the history, identity and production of the estate; the illustrations, in delicate pastel colours, to add movement and excitement to the page. The focus is placed on the environment, the people and the historic and artistic details of the old building that houses the winery; whereas the wines are rigorously explained in detailed tech sheets. The communications material now includes a mini-brochure, a fun way of presenting a full summary commonly known as “rotolino” (little roll). The world of the Santa Caterina Estate is made complete with accommodation that opened its doors to guests on 9th May to offer top-level hospitality. It’s a “place for the soul” which concludes the important work of salvaging a thousandyear-old village, closely linked to the history of Monferrato.