Business Jessica Bordoni

Pinot Grigio delle Venezie: the first national conference

Pinot Grigio delle Venezie: the first national conference

The curtain will rise on the new appellation of Pinot Grigio delle Venezie on 14th October in Venice. At the heart of debates and tastings will be the top-selling Italian white wine in the world, made in Trentino, Veneto and Friuli.

Where should the first national conference of the Consorzio Vini DOC delle Venezie be held if not Venice? It is the symbol of this appellation and conjured up by the name. The event, reserved for the press and professionals, is planned for October 14th in the heart of Venice. The two prestigious hotels are located in the Cannaregio quarter, a few hundred metres from the church of San Geremia, which houses the venerated remains of Santa Lucia, and from the characteristic Constitution Bridge, designed by Spanish starchitect Santiago Calatrava.

The conference programme

From 10 am to 1 pm, the Mozart Room of Hotel Amadeus will host the conference “Values of Pinot Grigio delle Venezie DOC”, introduced by Albino Armani, president of the Consortium, and coordinated by Alessandro Torcoli, director of Civiltà del bere. Italian and foreign experts on Pinot Grigio will be taking part, called on to assess the present situation and future prospects of this successful white wine. The grape variety also remains at the centre of the following walk-around tasting, planned from 3 pm to 7 pm at the nearby Hotel Principe.

 

Albino Armani, president of the Consortium

 

Triveneto a key player

The challenge the Consortium faces, which began in 2016 with recognition of the DOC, is to position Italian Pinot Grigio on international markets by developing an appellation with a united profile and distinctive territorial identity. Today, Italian production makes up 45% of world production and is on the rise. But more than a national record, this is a “northeastern phenomenon”: 85% of vineyards are concentrated in Triveneto, the geographical area that climatically and culturally combines Trentino, Veneto and Friuli Venezia Giulia. Today, the 25 thousand hectares under production have finally been reunited under the term “delle Venezie”.

The challenge of excellence

The Consortium’s communications campaign is based on the concept of ‘Italian style’. “Almost all the DOC wine produced is sold abroad. In particular, the United States take 37% of exports, followed by Great Britain with 27% and Germany at 10%,” Albino Armani points out. “Our work at the Consortium seeks to guarantee a national Pinot Grigio that stands out for personality and quantity, thanks to reduced yields per hectare and meticulous controls and sensory analysis. The aim is to offer a wine that goes beyond the variety to project a different image, where territory and excellent grapes emerge.”

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