The Bordeaux case: innovate tradition
Innovation in wine still seems to be taboo, at least as far as the Old World is concerned. In Italy there is a lot of resistance to renewal of packaging, for example. The screw cap is spreading but only for low level wines and certain types of wine and, often used only for bottles that go abroad. Our tradition, and the conservatism of consumers, carry a certain weight.
But what happens in another wine region known for its link to tradition, such as Bordeaux? Our new collaborator Tracey Dobbin is going to tell us all about it. She is our scout in France that keeps us up to date on the north-western front with an international vision, seeing that she comes from Canada; she has a diploma from WSET and is in her second year on the difficult road to becoming a MW. Come on Tracey! Read how is Bordeaux selling in today.
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